Research-Led Digital Media
Digital media strategy based on how information moves
Currents Media Solutions helps political campaigns, advocacy organizations, and public affairs teams reach the right audiences and influence outcomes.
How We Do It
Research-Led Digital Media
Currents Media Solutions helps political campaigns, advocacy organizations, and public affairs teams reach the right audiences and influence outcomes.
How We Do ItThe Challenge
In today's fragmented information environment, knowing where to begin is often the hardest part. Making deliberate paid media decisions requires understanding how information is already moving.
What We Do
We use large-scale digital video analysis to discover narratives audiences are already encountering. This helps us understand how your issue, organization, and opponents are already showing up in the information space.
Reaching people is easy. Reaching the right people isn't. We define which audiences actually matter and can be reached under current conditions. This includes custom, high-impact groups built for specific issues or decisions. Our audience strategy combines established data sources with original research to ensure targeting is precise, credible, and actionable.
We plan, place, and optimize digital paid media based on how audiences actually consume information. This includes platforms like YouTube, connected TV, and social, with placement and timing informed by narrative context and audience reachability. Our buying prioritizes precision and impact over scale, with ongoing adjustments as conditions change.
Our Approach
Before you decide where to spend, you need to understand what's actually happening.
Currents sits at the intersection of research, strategy, and paid media execution. We help teams understand how information is actually moving, what narratives are taking hold, which audiences are reachable, and where paid media can have real leverage—then translate that understanding directly into media plans and buys.
Our work is designed to integrate with existing teams and partners. We bring orientation, judgment, and execution where it matters, working alongside external consultants and internal staff to support informed, deliberate paid media decisions.
Experience
15+
Years in political and
public affairs media
100+
Campaigns and
advocacy efforts
20+
U.S. states
and Canada
Currents' work spans electoral campaigns at every level—from presidential and U.S. Senate races to gubernatorial and state legislative contests—as well as issue advocacy and public affairs campaigns across energy, infrastructure, labor, and public health.
Our experience includes media strategy and execution across digital, connected TV, and traditional formats, with deep familiarity working alongside pollsters, data vendors, creative teams, and in-house staff. We've supported national campaigns and organizations, as well as state and local efforts where precision, context, and judgment matter most.
From competitive U.S. Senate races to multi-state advocacy efforts to long-term public affairs campaigns, we've helped clients navigate high-stakes information environments and deploy resources where they matter most.
About
Founder / Lead Strategist
Nick Roy is a strategic communications and paid media professional with more than 15 years of experience advising political campaigns, advocacy organizations, and public-affairs clients across the United States and Canada. His work focuses on media strategy, audience targeting, and analytics in complex issue environments, including energy, infrastructure, labor, and public policy.
Senior Advisor
Andrew Eldredge-Martin is a political media and technology strategist with more than two decades of experience leading paid media and analytics for electoral, coalition, and issue advocacy campaigns across the United States and Canada. His work focuses on using ad analytics to inform overall campaign strategy and resource allocation.
If you're navigating a communications challenge and want to think clearly before you act, reach out.
Contact Us